Jason’s Deli: 50 Years of Ingredient Focus & Growth

**Jason’s Deli Prepares to Mark Half-Century Milestone, Reflecting on Beaumont Roots and a Legacy of ‘Clean Food’**

**BEAUMONT, TX –** What began as a family venture in Beaumont’s Gateway Shopping Center in 1976 is now a national brand gearing up for its golden anniversary. Jason’s Deli, known for its expansive salad bar, commitment to quality ingredients, and signature sandwiches, is set to celebrate 50 years in business in 2026, marking a significant milestone for the Texas-born restaurant chain.

The journey began right here in Beaumont, at 3000 Phelan Boulevard, when Joe Tortorice Jr. teamed up with his father, Joe Tortorice Sr., along with Pete Pacetti and Rusty Coco. Their vision was simple yet revolutionary for its time: offer fresh, high-quality food with an emphasis on customer satisfaction. While the food industry in the 1970s was largely dominated by traditional fast-food offerings, Jason’s Deli quietly set a new standard for what a quick-service restaurant could be.

“From day one, the focus wasn’t just on serving great food, but on serving *good* food – food we’d be proud to serve our own families,” stated Joe Tortorice III, grandson of the founder and current CEO, reflecting on the company’s enduring philosophy. “That commitment to wholesome ingredients was baked into our DNA long before it became a popular buzzword.”

Indeed, Jason’s Deli distinguished itself early on through its pioneering approach to ingredient integrity. Years ahead of widespread industry trends, the company took bold steps to eliminate controversial additives from its menu. In 2005, it became the first large restaurant chain to completely ban artificial trans fats, a move that predated federal mandates by a decade. This commitment continued with the removal of high-fructose corn syrup in 2008 and monosodium glutamate (MSG) in 2010, firmly establishing the brand as a leader in the “clean eating” movement.

Beyond ingredient purity, Jason’s Deli cultivated a reputation for its diverse menu, featuring deli classics like the New York-style Reuben and the beloved Muffuletta, inspired by New Orleans flavors. The fresh salad bar, a hallmark of the dining experience, quickly became a favorite, complemented by the unexpected treat of complimentary soft-serve ice cream that continues to delight customers today.

From that single Beaumont location, Jason’s Deli has steadily grown to over 250 restaurants across 28 states, all while maintaining its corporate headquarters in its founding city. The company’s continued growth is a testament to its consistent focus on quality, community, and the well-being of both its customers and employees.

Today, under the leadership of Joe Tortorice III, the family legacy endures. He guides the company with the same core values instilled by his grandfather, emphasizing fresh, wholesome food, exceptional customer service, and a strong company culture. As Jason’s Deli looks towards its 50th anniversary in 2026, it stands as a testament to the power of a clear vision, a commitment to quality, and the enduring spirit of an idea born right here in Southeast Texas.