Bomber Energy: Veteran-Owned Drinks Aid Heroes

**Montgomery, Texas, Company Fuels Veterans and First Responders with “Energy for a Cause” as H-E-B Partnership Boosts Mission**

MONTGOMERY, Texas – A new mission-driven beverage company, Bomber Energy, officially launched in October 2023 from its Montgomery, Texas, base, dedicating a significant 10% of its gross sales to support veterans and first responders. The brainchild of retired U.S. Navy SEAL and Purple Heart recipient Mike Goolsby, Bomber Energy is more than just a drink; it’s a movement built on providing “energy for a cause,” a commitment that gained substantial traction with its recent entry into H-E-B stores across Texas in January 2024.

Goolsby, whose distinguished military career included multiple deployments with the SEAL teams, experienced firsthand the profound sacrifices and persistent challenges faced by service members and first responders upon returning home. His personal encounters with fellow veterans grappling with issues like post-traumatic stress disorder (PTSD), access to adequate mental healthcare, and successful reintegration into civilian life, fueled his determination to create a sustainable support system.

“I’ve seen the struggles up close,” Goolsby states. “Veterans and first responders give so much of themselves, and too often, the support they need isn’t readily available or transparent. I wanted to build a company that not only provides a quality product but also creates a direct, undeniable pipeline of financial backing to these heroes.”

Bomber Energy’s commitment to donating 10% of gross sales—not just profits—underscores its dedication to impactful philanthropy. The company aims to partner with various veteran and first responder organizations focusing on critical areas such as mental health initiatives, housing assistance, family support, and career transition programs, ensuring that a meaningful portion of every sale contributes directly to the well-being of these heroes.

The Bomber Energy lineup boasts 12 unique flavors, crafted to deliver a “clean energy” boost without the jitters or crash often associated with traditional energy drinks. Each 12-ounce can is formulated with natural caffeine, B vitamins, taurine, and ginseng, with options for zero sugar and natural flavors. Popular selections include Tactical Mango, American Cherry Bomb, White Peach, Freedom Frost, and Rocket Pop, each presented in a distinctively designed can reflecting the brand’s patriotic spirit and mission.

A major milestone for Bomber Energy came in January 2024 with its successful rollout into H-E-B, Texas’s beloved grocery chain. This partnership significantly amplifies the brand’s presence, making its mission-driven beverages accessible to a broad Texas consumer base.

“Partnering with H-E-B has been a game-changer,” Goolsby explains. “It’s an incredible opportunity to reach more people across the state and, by extension, generate more support for our veterans and first responders. H-E-B understands the value of community and supporting local Texas businesses, especially those with a strong social mission.”

Beyond H-E-B, Bomber Energy products are available nationwide through their official website, BomberEnergy.com, on Amazon, and at various independent retailers and convenience stores across the country. The company is actively pursuing further expansion into additional retail channels, driven by increasing consumer demand and its powerful social mission.

Goolsby reiterates that Bomber Energy represents more than just a refreshing drink; it’s a movement aimed at fostering support for those who protect and serve. “Every can purchased is a direct contribution to someone who has served our country or our communities,” he emphasizes. “We’re not just selling energy; we’re fueling a cause, fostering a community of support, and ensuring that those who protect and serve receive the honor and assistance they truly deserve.”

For more information on Bomber Energy and its mission, visit BomberEnergy.com.