Texas Wine Industry: 2024 Resilience & Growth

**Texas Wine Industry Poised for Growth in 2024 Despite 2023 Setbacks**

**AUSTIN, TX** – The Texas wine industry is forecasting a remarkably optimistic 2024, signaling robust resilience and strategic growth despite significant challenges faced by growers in the past year. A devastating late spring freeze in April 2023, coupled with intense heat and drought conditions, severely impacted grape yields, particularly in the High Plains region, where some growers reported crop losses of 80 to 100 percent.

Despite these hurdles, the industry demonstrated notable adaptability. Wineries quickly adjusted by sourcing grapes from other less-affected parts of Texas or even from out-of-state vineyards, primarily California and Washington, to maintain production levels and meet consumer demand. This collaborative spirit and determination, according to Amy Akers, Executive Director of the Texas Wine and Grape Growers Association (TWGGA), proved crucial in navigating the difficult season.

“Our industry’s ability to pivot and support one another through such a challenging year truly highlights the deep collaboration and entrepreneurial spirit present across Texas,” Akers stated. “It was a testament to our growers’ and winemakers’ commitment to quality and continuity.”

Looking ahead, growth is a dominant theme. Texas is now home to approximately 550 wineries, with an estimated 15 to 20 new operations opening their doors in 2023 alone. This expansion is not solely about increasing bottle production; it’s heavily fueled by the burgeoning agritourism sector. Wineries are increasingly transforming into vibrant destinations, hosting weddings, live music events, culinary workshops, and other unique experiences that contribute significantly to local economies.

Paul Mitchell Bonarrigo of Messina Hof Winery in Bryan, a prominent industry leader, noted the consistent demand for these broader experiences. “People aren’t just coming for a tasting anymore; they’re looking for an immersive experience, a weekend getaway,” Bonarrigo explained. “We’ve seen steady growth in demand for events and hospitality services, which helps us weather fluctuations in grape harvests.” This trend is evident at establishments like Bernhardt Winery in Plantersville, known for its extensive event calendar, and Busted Oak Cellars in Cleveland, which offers similar destination-focused experiences.

The geographic footprint of Texas wine is also expanding beyond traditional strongholds like the Hill Country and the High Plains AVA (American Viticultural Area). New wineries are emerging in diverse regions such as East Texas, North Texas, and the Gulf Coast, tapping into new markets and exploring different terroir.

Crucial to the industry’s sustained success is a focus on education and quality improvement. Dr. Justin Scheiner, a Viticulture Specialist with Texas A&M AgriLife Extension, emphasized the importance of ongoing research and grower education programs. “Improving grape growing practices and winemaking techniques across the board is paramount for elevating the reputation and quality of Texas wines on a national and international level,” Dr. Scheiner said. “We’re working closely with growers on varietal selection, disease management, and sustainable practices suited for Texas’ unique climate.” TWGGA itself continues to champion these efforts, holding its annual conference from January 22-24, 2024, in Frisco, offering vital educational sessions and networking opportunities for industry professionals.

The economic impact of this vibrant sector is substantial. According to Gene Hall, Communications Director for the Texas Department of Agriculture (TDA), the Texas wine industry contributes more than $13.1 billion annually to the state’s economy and supports over 104,000 full-time jobs. Initiatives like the TDA’s “Wine of Texas” program are aimed at marketing and branding Texas-grown wines, further enhancing their recognition.

With continued investment in quality, agritourism, and collaborative efforts, the Texas wine industry is well-positioned for sustained expansion and increasing acclaim in 2024 and beyond, solidifying its place as a significant economic and cultural force in the Lone Star State.